BoneFrog Coffee Company · The Operator Program

This Is Yours. Say It Your Way.

You know your people better than we ever will. So when you post BoneFrog, post it as you. Your voice, your angle, your photos, your story. We are not going to script you, and we do not want to.

What follows is not a style guide. It is the short list of the only lines we ask you not to cross, and they are here for legal and respect reasons, not creative ones. Everything else is yours.

Run with itWhat is yours

Your voice, your angle, your format. A reel, a photo, a plain caption, whatever lands for your audience.
The story of why you drink it. That is the part that sells, and only you can tell it.
Use your Operator link or code so the sale tracks and you get paid.
The assets in the promotion folder are there if you want them. Never required.
On drop days, a share and a tag of the BoneFrog post helps us all hit at once. Appreciated, not mandatory.

Respect and legalThe only hard lines, and why

Do not name an individual fallen teammate in a post that is selling something. Honor the teams and the brotherhood when there is a product involved. The personal tributes stay in BoneFrog's own storytelling. This is the one that matters most to us.
Do not write "Made in USA" on apparel. Use "Designed in USA." This is an FTC rule, and the exposure lands on BoneFrog, not on you.
Do not make sourcing claims that are not in the folder copy. No "direct trade," no "women-led farms" as a blanket statement. If it is not in the copy we gave you, leave it out.
Do not promise discounts or stacking we have not announced. One offer per checkout, no stacking.

Two quick practicalsBefore you hit post

Spell it BoneFrog, one word, capital B and capital F.
Tag the BoneFrog account [insert @handle] so we can reshare you.

Everything else is yours. If you are not sure whether something crosses a line, ask first. We would rather answer than fix.